The Alliance of Women of Southeast Sulawesi supported by UKM Center FEB UI and Citi Foundation on June 15, 2015 held Intensive Advocacy Workshop and Program for micro entrepreneurs. This activity involves the theme "Becoming a Billions of Creative Enterprises". The participants were supplied by Ms. Rahmatia Arqam entrepreneur abon fish Az-Zahra as Citi Winner Micro-Entrepreneurship Award (CMA) 2008 and Ibu Mustika Nur as Bagea cake entrepreneur from Kendari. They will fill the material of the development of micro small businesses with local potential.

In the event, micro entrepreneurs will get entrepreneurial motivation by Ms. Mira Indrayani as the Deputy Head of UKM Center of Faculty of Economics and Business Universitas Indonesia (FEB UI). After the Citi Micro-Entrepreneurship Wokshop program will be selected 10 entrepreneurs who will get Intensive Assistance Program for the next three months. The micro entrepreneurs will be trained and guided by facilitators of the Southeast Sulawesi Women's Alliance (ALPEN-SULTRA) who have previously been provided with modules by the UKM Center FEB UI training to assist micro entrepreneurs to develop skills in: 1) Business Planning, 2) Marketing Strategy, 3 ) Simple Bookkeeping, 4) Human Resource Development, 5) Production and Innovation Management, 6) Business Ethics.
This workshop was officially opened by Mr. Syam Alam, S.E., M. Si as the Head of Trade, Industry and Cooperative of Kendari City. He strongly supports the implementation of this activity for the development of knowledge and skills that are very important for entrepreneurs. Hopefully after joining this activity, micro entrepreneurs can develop their business better and become the hallmark of Kendari City area. This activity was attended by 70 participants who came from District in Kendari city. 50 participants came from the Small Business Women group incorporated in JARPUK (Small Business Women Network) Kendari City, accompanied by ALPEN SULTRA, 7 participants came from KPI-SULTRA Women's Hall and 13 participants came from UKM Kendari forum members
Since 2013 Citi Indonesia together with UKM Center FEB UI has conducted Citi Micro-Entrepreneurship Workshop and Intensive Assistance Program as a commitment and concern to the empowerment of micro business in Indonesia. Until now the program has been implemented in 12 locations and fostering more than 500 UKM in Indonesia. In this year, besides in Kendari will be held similar programs in Papua, South Sumatra and West Sumatra.

This workshop and training program is a series of CMA (Citi Microenterpreunership Award) implementation programs by the end of 2015. The CMA program launched since 2005 around the world and in Indonesia as the implementer is UKM Center FEB UI with funding support by Citi Faoundation. The CMA program is open to leveraging creative micro-entrepreneurs, having social awareness, high striving and having received loans and getting coaching from LKM. This program is divided into four categories of competition, namely: 1) Micro Entrepreneurial Women, 2) Micro Entrepreneurial Social, 3) Entrepreneurial Micro Entrepreneurship, and 4) Micro Entrepreneur Cultural Preservation. Participants enrolled through various stages of selection, namely: administrative assessment, business place survey and interviews by the SME Center FEB UI team. Entering the 11th year as the executor from the beginning, UKM Center noted CMA program has generated 100 winners from micro entrepreneurs and 98% of the efforts of the winners experienced significant growth after following the CMA. -Midha-